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Promote Your Business With Promotional Marketing

Promote Your BusinessYou know that you need great marketing to get your company and its product and services in front of your target market or ideal customer. Creating an effective promotional marketing program will lead customers right to your door, website, inbox, or phone and entice them to purchase what you have to offer.

What is Promotional Marketing?

Promotional marketing is one aspect of your marketing program and includes the specifics of how you’re going to entice customers to take action. The advantage of a promotion is to create some buzz for your business or enterprise, to get your business to be noticed for standing apart from competition and to get your business noticed by your target market – as many people as possible.

Some businesses take promotional marketing to the next level by using promotional products (also known as advertising specialties, swag, or giveaways). What makes this type of marketing so effective is its ability to influence customer behavior, to encourage action, to create goodwill, and to be remembered long after the promotional event. Promotional marketing, if done well, has a lasting benefit beyond other forms of advertising.

Who Uses Promotional Marketing?

Every business can use promotional marketing. A company offering a bonus, gift, or additional benefits with a customer’s normal purchase is benefitting from using promotional marketing techniques.

How can we get more customers into our store? TV commercials, print ads and direct mail offers are the most common methods to offer the promotion to the target market. Think of the mailer envelopes that arrive at your home, filled with coupons and special deals. A restaurant, for example, may have TV commercials that offer a free drink with a lunch order. Or, cosmetic companies offer a free gift with purchase or a department store advertises a 50% off sale for a select type of item. The promotion calls attention to that extra element or benefit, which companies hope will encourage customers to visit who otherwise wouldn’t.

Other companies utilize a technique known as point-of-sale marketing. This helps increase the sales of products of sales that may be difficult to sell on an individual basis. For example, mobile phone companies may offer peripheral items like chargers and headsets at a reduced price if they purchase a cell phone with that item. (“Buy a phone, get a headset for half price.”) Since the customer is already there and has committed to the larger purchase (the phone), they are more likely to buy the extra item because they are enticed by the savings.

Creating Your Promotional Marketing Program

Step #1 – What is the Plan?

Careful thought and planning is the first step of making the promotion effective. What is the objective? What results are you looking for? Increasing revenues, building brand awareness, or launching a new product are just a few strategic goals of promotional marketing. Your business can also promote from within with team building, employee recognition, or safety awareness programs.

Step #2 – Who is the Target?

Before you begin, you’ll have to identify your target audience. Who is the ideal customer? Who is best suited to buy what you have to offer? What are their needs, and how can your products and/or services meet them? Then generate your sales materials with this target audience in mind. The goal of any promotional marketing program is to make people buy your product or service by creating an appealing proposition that requires timely action. You may want to come up with different messages depending on which communication methods you’re using. Remember that this is a work-in-progress, so don’t be afraid to change your strategies depending on what is working and what isn’t.

Step #3 – How to Make the Promotional Offer?

There are dozens of ways to actually get your message out, including social media, internet marketing, custom web landing pages, promotional products, and direct mail. Remember that your target audience will dictate the method of advertising. For example, if your target market is those over age 65, you may want to rely more heavily on direct mail or a print ad; however, if your market is under age 25, you’re definitely going to want to take advantage of newer technology methods, such as online marketing, social media, and text messaging.

Step #4 – What are the Results?

In order to judge the promotional campaign, it is critical to measure the program. How many did you offer to? How many actually used the offer? How much new sales revenue was generated from the offer? Without measuring the promotion, there is no way to improve and set the bar higher to make the next promotion better. Promotions are a way to test the market. Does your promotion generate more sales with a discount, a free gift, or bonus? Promoting your business helps generate excitement about a current service or launching a new product.

Choosing the Right Maintenance Strategy

Right Maintenance StrategyHow do you choose the right maintenance strategy for your organization? Someone from the outside looking in might think the notion of choosing a maintenance strategy is as simple as choosing between ‘repair it’ or ‘replace it’, and that’s not entirely inaccurate. Beyond the surface, though, there are a number of different considerations that can have a long-term impact on a company’s bottom line and ultimate viability. Particularly when working with numerous or expensive essential assets that are subject to the continual wear-and-tear and eventual breakdown that plagues all machines, maintenance costs can take enormous bites out of revenue.

Fortunately, numerous maintenance strategies have evolved over the years, and technology allows us to apply new techniques using new models that were previously unheard of. Let’s review some of the more popular maintenance strategies:

Reactive Maintenance

This is the simplest strategy, sometimes referred to as ‘breakdown maintenance’. The premise is simple: Use something until it can no longer be used. Then, do what needs to be to repair it and get it back in action. If it can’t be repaired, replace it. There are some benefits when compared to other strategies, such as lower initial costs and reduced staff, as well as eliminating the need to plan. Of course, these benefits are usually negated in the long term by unplanned downtime, shortened life expectancy of assets, and a complete inability to predict breakdowns and maintenance needs. The only real viable reason for employing this strategy is an inability to afford the initial costs of any other strategy.

Preventative Maintenance

Preventative maintenance is performed while an asset is still operational in order to decrease the likelihood of failure. In this strategy, maintenance is performed according to a particular time or usage schedule. For instance, regular maintenance will be performed when this particular machine reaches 5,000 hours of uptime since the last maintenance. Predictive maintenance will typically keep equipment operating with greater efficiency and extend the lifetime of the asset compared to reactive maintenance, while also preventing unnecessary downtime. It does, however, require greater planning and man-power. Preventative maintenance is not a good choice for assets like circuit boards that can fail randomly regardless of maintenance. It is also not ideal for assets that do not serve a critical function and will not cause downtime in the event of a failure.

Predictive Maintenance

The purpose of predictive maintenance is to predict an imminent failure and perform maintenance before it occurs. This strategy requires some specific condition monitoring and will typically have a higher upfront cost due to the need to add sensors or other hardware, and will also require skilled personnel capable of anticipating failures based on the data points being monitored. Benefits include: the ability to prevent unnecessary downtime, and minimal time spent performing maintenance as it is only done when failure is imminent. Predictive maintenance is usually not a good option for assets that do not serve a critical function, or assets that do not have a predictable failure mode.

Condition-Based Maintenance

Condition-based maintenance is similar to predictive maintenance in that it involves continually monitoring specific conditions to determine when maintenance should be performed. Typically, however, condition-based maintenance is not just performed to prevent failure, but also to ensure optimum efficiency, which can not only improve productivity but extend the life of the asset as well. Because condition monitoring equipment and expertise can be expensive, initial costs can be quite high – prohibitive in some cases. In the long term, however, condition-based maintenance may be the most cost-effective strategy for ensuring optimal productivity and extended asset lifecycles. Condition-based maintenance is usually not a good choice for non-critical assets or older assets that may be difficult to retrofit with sensors.

When choosing a maintenance strategy, think about your goals: both long-term and short-term. Determine which of your assets are critical and which are not. Calculate the cost of downtime (per minute, per hour, etc.). Take into account whatever data may already be available for you to monitor. Determine the cost and viability of adding sensors to monitor things like temperature, vibration, electric currents, subsurface defects (ultrasonic sensing), or vacuum leaks (acoustic sensing). Estimate the costs of maintenance personnel in different scenarios. Estimate the difference in costs between each of the different strategies.

You may determine that a condition-based maintenance program would provide the greatest value, but you lack the resources to implement it right away. Can you deploy a simple predictive maintenance program in the meantime, while positioning yourself to make the leap to CBM in the future?

There is not going to be any one-size-fits-all “best” strategy, and not much drains a bank account faster than over-maintaining your equipment (yes, there is such a thing). Consider your circumstances and your goals, and choose wisely. It’s one of the most important business decisions you will make.

Why You Should Hire Digital Marketing Consultancy Services

Digital Marketing Consultancy ServicesDetermining marketing strategy for a successful business is a difficult decision. While some businesses have happily embraced the latest strategies, many are still struggling to keep up with trends. Digital marketing can be overwhelming, thus one needs to fully understand the risks and complex challenges. Digital consulting firms can help your business gain a competitive advantage. They help businesses create effective internet marketing strategies that are focused primarily on promoting the business services and products. Moreover, the marketing plan includes expanding brand awareness.

Benefits of a digital consulting company:

Keep up with the latest marketing trends

Every business cannot hire their own in-house marketers for social media updates, search engine optimization, content marketing or even branding news. Businessmen are so buried in their daily tasks, that digital marketing does not have any room to grow, change or evolve. In such situation, experts can be of great help. They are well abreast of the latest trends, tools, technologies to serve the businesses better.

Interpretation of what is beneficial for the company

With a lot of information of digital marketing, businessmen may get confused between best practice and spam. As the search engines are looking for internet spam, it is important to move in the right direction. A team of professionals have the experience as well as understanding to guide in the right direction.

Enhanced knowledge of tools

Digital marketing consultants have worked with every tool. They know what works and what is best for companies in various situations. They have thorough knowledge about every tool and thus a business does not have to spend money on less important overpriced tool. They can guide you properly and help you find the right tool that can save your time while increasing your sales.

Monitor the competition

It is always important to know where your competition lies. Online marketing consultants monitor the performance of the competitors online. They research and find out the digital marketing strategies the competitors are implementing and make sure that your company is way too ahead of them. The consultants provide tips and recommendations on implementing strategies that can make you stay in front of the competition.

Expertise and know how

The experts offer an opportunity for most businesses to increase sales. Every business wants to grow and be successful and thus with expertise and know how, one can achieve best results. An expert always has the background and also focuses on increasing the traffic, leads and sales for business.

Choose your marketing consultant

You may think that taking digital consultation is expensive. But it is completely opposite. If you pick your own in-house team and select the tools required, the overall cost will definitely increase the price of the services provided by experts. Moreover, they are expert in their field and offer exceptional talent without all the cost associated with in-house staff. Hiring a digital marketing consultant is a great step for your business. By making this, you are positioning yourself to take advantage of different digital marketing opportunity.

Convention internet

When you start to look at convention center internet providers, you will, no doubt, be faced with a variety of options. Getting internet for an event is generally not that difficult. The difficulty will be with getting a reliable connection. Even the venues now have hard-wired technology installed into their facilities.

Because many of us are not actually all that knowledgeable about the technical aspects of the internet, we’ll often be tempted by the first solutions offered to us. These will often be the venue technology. While these are no doubt convenient, they are often not the best option available.

A better option will often be rental of portable solutions from Trade Show Internet. Because their technology is portable, it is easily upgraded. And they will generally be less expensive than the venue options as well.

They have services coast to coast. You can contact them through their website at www.tradeshowinternet.com or by calling them at (866)385-1504.

Business Plan Development Services Guarantee Success

For small business owners experiencing the obstacles encountered by newly developed and struggling small businesses, it is important to recognize the advantageous nature of business plan development. For a business to be successful and profitable, the owners and the managing directors must have a clear understanding of the firm’s customers, strengths and competition. They must also have the foresight to plan for future expansion.

Whether yours is a new business or an existing business in the process of expanding, money is often an issue. Taking time to create an extensive business plan provides you with insight into your business This document can serve as a powerful financing proposal.Developing a well thought business plan is an essential management tool. It identifies potential challenges and provides success strategies. It is critical for planning or operating a for-profit or nonprofit business as well as seeking investors, loans, real estate, or partnerships. Business plans can fulfill a variety of roles:

– The process of putting a business plan together forces the person preparing the plan to look at the business in an objective and critical manner.
– It helps the entrepreneur with starting a business to consider all options.
– It helps to focus ideas and serves as a feasibility study of the business’s chances for success and growth.
– It may show the business is not viable and help realize the idea is flawed.
– It is a strategic planning tool that can be shared with the investors, bankers or other funders, partners, and business development professionals.
– It is a strong communication tool for your business It defines your purpose, your competition, your management and personnel. The process of constructing a business plan can be a strong reality check.

However, the process of writing a business plan can sometimes be a painstaking experience. A business plan is very specific to each particular business However, while each business needs a unique plan, the basic elements are the same in all business plans. To complete an effective business plan you must dedicate time to complete the plan. Essential components include:- Executive Summary

– Company Summary
– Products or Services
– Market Analysis
– Strategy and Implementation Summary
– Management Summary
– Financial Plan including Pro Forma Profit and Loss, Cash Flow, and Balance Sheets Realizing that many small business owners are frustrated and overwhelmed by the process, business consultants have created business plan services that are aimed at making the creation of business plans as simple and effortless as possible.

Business development experts consult with entrepreneurs throughout the planning process, offering a variety of tools and resources to ensure the plan will be successful in achieving its goal.A quality finished product incorporates all necessary elements, including financial forecasts, marketing strategies, color charts and graphs, and is created in the Small Business Administration’s preferred format. Whether you’re seeking a business plan to attract investors, get a loan, or simply determine whether your idea is viable, an adequate planning process will focus your thinking and provide an objective and critical view of your business Realizing the vital role small businesses play in our nation’s economy, business consultants offering small business planning and development services are bridging the gap between a person’s dream of being a business owner, and the reality of opening their doors.

Tips For Selecting The Right Planning, And Forecasting Technologies

Most companies struggle with planning, budgeting, and forecasting as well as reporting. Planning is a critical area in managing business finance as well as other matters and can determine the success or failure of the business. However, the planning process takes time and is a huge burden to many companies.

Businesses can address the obstacles by leveraging new technologies and employing the best practices in planning, budgeting, and forecasting. With the use of the right software, businesses are able to come up with accurate plans, timely forecasts, and few errors in the management policies.

The software that you select should be able to support accepted best practices in financial planning. This helps enhance the reliability of the information and promotes participation by all departments in the organization. In addition, it should enable the planners to align operating plans to strategic thinking. It should make it easy for the heads of departments to put together their objectives and ways to achieve the goals that the financial managers can eventually translate them into financial targets and the cost centers.

The technology should be tied to the core business drivers that are used in the formulas. This use of past data does not take into account the challenges that the business is undergoing now and may give false results. However, the use of the drivers ensures consistency and promotes co-ordination across several business functions.

The selected technology should also be one that enables consolidation and distribution of data in real time. Most of the time, the process of distribution in the budgeting process takes so long that by the time the planning process is being completed, the business relies on stale data. The use of real time consolidation shortens the planning cycles and deals with assumptions that lead to inaccurate forecasts and poor budgeting.

Consider the use of software that comes with several best practices templates. It increases the speed of decision-making and reduces the risk of the implementation. Data is fed into the system quite fast, analyzed and results given within the short time.

The enterprise budgeting and forecasting tool should also be integrated and easily adapt as business scenarios change. It should also be efficient to give the financial managers less headache when managing data. Moreover, it should also provide models for analysis that are relevant for the planning and forecasting needs of the business. Besides, the software should be easy to use and implement without lengthy training and need to hire specialists to run the system.

Enterprise budgeting and forecasting tool is indispensable for all business. Inside Info provides lot of enterprise budgeting and forecasting tool which will assist you to make better decision and business strategy.

Business Strategy: Stocking Up the Right Way

For a production process to run smoothly, having the right quantity at hand is a must. Whether it takes place in one’s kitchen or in a factory, having control over your inventory is an assurance that production is efficient and costs are kept at a minimum.

Proper inventory control happens when there is optimal procurement, care, and disposition of the right materials which are required for the manufacturer or distributor. The output of inventory control manifests itself in the proper maintenance of stock that is in line with the market demand and sales trends. It is able to reduce carrying and holding costs as well as improve the stock turnover rates. Furthermore, a business’ reputation can be solidified by having adequate merchandise on stock all the time.

For better control of inventory, here are five steps that help make the process simpler and may contribute to the overall success of a business.

1. Plan the inventory. Efficient inventory control begins with a well-organized and structured plan. The movement of new goods should be organized and must have a well thought out schedule. For instance, stocks that have been on-shelf for several months should be replaced as soon as possible. In the same way, shelves should not look empty as much as possible. It is recommended to use free inventory control software to make things easier.

2. Order cycles must be established. A regular ordering pattern should be established especially when the demand for the products can be predicted with a relatively low margin of error. When preparing the order, the costs must be considered. The aggregate shipping cost and other related fees must be included when setting up the order cycle. Not only will this help minimize expenses, it also creates a tailored system that suits the business’ most pressing needs.

3. Stock levels should be balanced. Trade-offs between cost and material availability must be determined to come up with an optimized inventory level. The inventory is said to be optimized when it does not result in excessive carrying costs but is able to satisfy the market demand.

4. Make the merchandise accessible. Good inventory control is defined by keeping the inventory up to date and avoiding those that are obsolete. Instead of holding on to the merchandise that don’t sell or move, it is better to mark down their prices.

5. Make sure to follow up on the inventory. Checking the figures and reviewing the items being sold will help in correcting disposal decisions, replacements, and the possible discontinuation of some SKUs.

For an organization to run smoothly, the inventory control must be efficient in a way that the managers and the employees both understand the flow or the entire process. For an inventory management system to work and to minimize costs, one must make sure that there is just enough supply of the right materials at the right time.

Effective Strategic and Business Planning

Strategic planning is a coordinated and systematic process for developing a plan for the overall direction of an organization and the allocation of resources to optimize future potential. Many businesses start out with only an idea and a desire to succeed. Sometimes it works; more often, it does not. According to the US Small Business Administration (SBA), the main reasons businesses fail are the lack of a solid plan and the lack of adequate capital. These two reasons are not unrelated, especially in tight economic times. After all, if you don’t invest in a good plan for your business, why would you expect someone else to invest in your business?

Strategic and business planning is not just a box to check on your to-do list. Strategic planning is the foundation for everything: your business identity, your marketing and sales, your operations, your management approach, and your funding. However, excuses abound for not doing it. Even well established businesses need to stand out from their competitors to grow and improve their margins.

Regardless of your business size or how long you have been in business, if you’re willing to invest, you may be someone who could leap-frog your competition and change the nature of our economy through new processes, products, or services.

Planning is much more than just a team building exercise, but one of the benefits of using the inclusive planning process outlined below is building a strong, cohesive management team. Feedback from my Strategic Planning Workshop is that the process brings out the differing management perspectives and structures them into a unified strategy.

My six step process to build an actionable strategic plan is the basis of my Strategic Planning Workshop.

Orient participants – Build a common understanding of the planning process and frameworks that provide insight into your business. This step defines the general framework for the process and explores alternatives to more fully develop different aspects of the process. Members of the planning team should come from the functional units of the company (finance, marketing, operations), so they may have different perspectives based on their area of specialty. The end-game of the owners is a major driver of strategy.

Review your current mission, goals/objectives – Establish the starting point and examine alternatives that can add value to your current plan. Whether your current goals and objectives are loosely defined or well defined, they define your business and how it is run. If you aren’t sure where you are, you’ll have a difficult time defining your direction. I use a customer-focused three question exercise to define your current business and then look at the next 12 months.

When you define your business from a customer perspective, it may make a difference in your success. Growth comes from focusing on customers and consistently delivering value to them. Even though strategic plans generally cover longer periods of time, a solid plan for the next year is important for having any confidence in a three to five year plan.

Prepare your situational analysis – Identify market segments, competitors, capabilities, core competencies, and opportunities. Rather than trying to tackle large, broad markets, define your niche and preferably define it to your competitive advantage. To position yourself against your competitors, gain an understanding of who they are and what their market strategy is.

When you consider your capabilities, you need to perform an honest Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. All your core competencies should be strengths, but does each one add value? Are they unique and sustainable? How important is each competency to your customers? Finally, identify and evaluate your perceived opportunities. Preparing a situational analysis can be an intense activity, particularly if you discover that you are not well aligned with your customers. If you aren’t well aligned, you are left with the choices of finding new customers, developing new products or services that match customer needs, or becoming a statistic. During the past two years we have seen some major examples of companies not responding to changing customer needs and desires or to changing Government regulation.

Formulate your strategy – Brainstorm; develop industry scenario; complete strategic assessments; formulate strategies, mission statement, goals and objectives. “First comes thought; then organization of that thought into ideas and plans; then transformation of those plans into reality.” – Napoleon Hill, author of Think and Grow Rich.

This is where you differentiate yourself and find ways to beat the competition. Some companies have done poorly in the down economy, but others have grown and flourished because they had a strategy that responded to the change. Small businesses have an advantage over their larger rivals because they can move faster to respond to change and to implement new ideas. This step definitely requires thought, but the rewards can be substantial. Remember many of today’s large businesses were founded during a recession. Other small businesses proved that they had value and were acquired by a larger business.

Prepare your implementation plan – Define action plans, schedules, and budgets. Action without a strategy is misguided. A strategy without action is wasted. What specifically needs to be done to accomplish your goals and objectives? Who needs to do it, and what other resources will they need? When does it need to be done? The actions need to be broken into measurable steps according to a schedule and assigned to specific people. How are you going to fund your plan? Your implementation plan is your basic reality check. If the schedule is unrealistic or if you don’t have the necessary people, resources, or funding; what adjustments can you make to achieve your goals?

Prepare for monitoring – Establish metrics and a monitoring schedule. After you have established what needs to be done, you need to define how you are going to measure progress toward meeting your goals and objectives and how often to do so. The monitoring needs to be sufficiently often that corrective action can be taken before you miss critical dates. Monthly progress reviews and quarterly strategy reviews may or may not be sufficient. Establishing minimum, target, and stretch goals may also be helpful. Remember that the plan is not chiseled in stone. If your reviews show that something is not working – change it.

I generally recommend using the SCORE business plan outline that was developed for start-ups but can be readily adapted for established businesses. The questions answered during the planning process feed directly into the sections of the business plan: Business Description – what do you do? Products/Services – what do you sell? Marketing Plan – how are you going to sell it? Operational Plan – how will you perform daily operation? Management Plan -how will your business be managed and by whom? and the Financial Plan – how will you finance the business?

As you move through the steps of developing your strategy and preparing your plan, it is important to keep your end-game in mind. Although no one can guarantee the success of your business, good planning builds a solid foundation for you business and minimizes the risk to you.

Creative Ways to Sell Your Customers More Produce

If you own, manage or buy for a grocery store, you know that customers equate a well-stocked produce department with a store whose overall inventory is fresh and robust. So most customers arrive at their favorite neighborhood grocery store wanting to see plenty of colorful, attractive produce-even if they don’t intend to purchase much of it themselves.

When it comes to deciding where they want to do their grocery shopping, a viable produce department is often a key differentiator among grocery store customers. The challenge associated with this is profit margins. Due to the vagaries of the food market and the limited shelf life that fresh food has, produce can be an expensive line item for retailers, especially independent and mom-and-pop grocers.

If you’re a grocery owner, buyer, or manager, these five smart ideas can help you move more produce off your shelves, which in turn makes it easier to keep those produce shelves stocked with plenty of good-looking produce. Let’s take a look:

Idea One: Encourage your customers to go crazy with salad add-ins.

Strategically place salad onions and other salad “embellishments” in your produce area, along with shelf-talkers, flyers, or signage that helps your clients learn how the items go together. Some of the add-on products you’ll want to consider include:

• Salad onions (Remind your customers that they also make great toppers for soups, baked potatoes, and mac-and-cheese)
• Croutons
• Bacon bits
• Sunflower seeds
• Feta cheese or parmesan cheese
• Nuts
• Olives
• Cheese “twists”
• Fried noodles

Idea Two: Make produce the star of your marketing content.

Your website, social media, direct mail, display ads, digital ads, and e-mail marketing blasts are all excellent opportunities to feature produce-related content. Some ideas to consider include:

• Tips for purchasing and selection of seasonal and year-round fruits and vegetables.
• Seasonal guidelines-is there a better time to purchase certain types of produce than others?
• Storage tips-how to prevent your produce from going bad after bringing it home.
• Produce-heavy recipes.
• Cooking tips for broiling, grilling, frying, or serving raw.
• Upcoming produce sales and promotions

Idea Three: Get creative with sales and in-store promotions.

You can surprise and delight your customers-and move more produce into their shopping carts-with a never-ending array of promotions that keep them focused on the produce department. Do you sell salad onions? Pair them with a free head of lettuce during your “Produce Happy Hour” every Saturday morning. Got tomatoes you need to move? Offer them with discounted hamburger buns or pair with a hamburger meat special. Do you sell fruit? Run a special where everyone who purchases fruit during a specific time period will be eligible for a discounted smoothie maker or for entry into a smoothie maker giveaway.

Idea Four: Strategically set up your product demos and giveaways.

And speaking of giveaways, don’t be shy about setting up product demonstrations, sampling stations, or promotional giveaways in your produce area-even if the promotion has little to do with produce. The idea is to route your customer traffic through the produce area as much as possible, where those customers have a better chance of being enticed by colorful, fresh produce displays and in-store signage.

Idea Five: Use displays to your advantage.

Always remember that an image is worth a thousand words – or a thousand grapes sold! A savory soup bar, a tempting display salad (complete with samples), and other engaging displays that show tasty and creative uses of produce can motivate your customers to try new items, or to purchase a little bit more product than they normally do.

Affiliate Marketing Tips

As with all successful selling, affiliate marketing needs to be supported by effective sales copy. This means that you need to clearly spell out the benefits of a product or service so that your prospects can feel encouraged to buy it.

Humans are subjected to masses of marketing material on a daily basis, so you have a very short time to make an impact. It’s actually just a couple of short seconds. Any advertising that you do will need to be straight to the point, and don’t expect your prospect to do any thinking for himself.

So what information do you need to provide to make the sales copy effective?

Prospects ask themselves four main questions when they look at any advertising copy: – What is it? – How much is it? – Why is it good? – How will it benefit me?

Before you begin writing your sales copy, you will need to take a good look at your product. Take a step back and analyze it. Your ad will need to include the features of your product in addition to the benefits. Remember that features are facts – such as size and color. The benefits are what the customer will gain from buying the product – ie clean floors from a vacuum cleaner.

The sales page for the product that you are selling should help you with some of the answers, if it’s your own product, then you’ll need to do some serious analysis. Spend time on forums looking at the questions that consumers ask when it comes to the niche as this will help you to understand more about your target market.

Customers buy on emotion beyond anything else, so your copy should appeal to their emotions. There might be on major benefit to your product that is tied in with emotion that will be the most powerful one. You’ll need to use this as the headline for your ad.

My ad copy writing will usually involve me coming up with 20 different headline titles that I write on one day and then come back to revisit the next day. Yes, successful affiliate marketing can be hard work – but that hard work does pay off in the end.

The main body of the copy will contain benefits too. Remember that whatever you write must not deceive your readers. You will lose their trust and they will move on immediately. It’s key to be honest and trustworthy in affiliate marketing or in fact any online selling. Stay the present tense, readers react a lot better to this.

Adding quotes to your headline will give it a 28% more chance of being read. It must be humans’ streak of nosiness about what people say that helps here.

Remember you need to get the ATTENTION, create INTEREST, create DESIRE and then add a call to ACTION.

If you are finding it difficult to get started, try finding examples of ad copy that you feel works well, now replace the words with words that are in alignment with your products.

Keep your copy simple and easy to read. This means using bullets, short sentences, short paragraphs and simple explanations. The average IQ is only 100 – it’s not even 120! If your writing is high-brow – people will leave. Keep your writing simple and easy to read.

Using capital letters at the beginning of each word in headlines has been found to be effective.

My last tip – make your products easy to buy. Offer a variety of payment methods so that there will be one that matches a visitor’s unique circumstance.

By using these tips, you will be able to create sales copy that helps you to sell your affiliate marketing products.

Easy Ways to Learn Effective Sales and Marketing Techniques

Right from the inception of the idea, till selling the products to the customers, every step in business requires caution and dedication. In this big chain of events, sales and marketing are the most important challenges that one may face as new entrants where in they have to convince hard customers and make them buy the product. This increases the market value of the product and also improves the sales figures of the product under consideration. Generally when new comers wish to learn efficient sales techniques, here is how experts train them and make them learn:

Door to door canvassing
Unless one meets customer in person, selling a product is next to impossible. The sales executive tries to impress his clients with a great campaign and also some hand’s on product showcase. Such techniques build confidence over the product’s genuine nature and make the customer open up for next level of talks. Thus one of the most productive techniques is to perform door to door canvassing for the product. Here customer get chance to see the product personally and thus helps to build up more confidence on the product.

Capitalize the leads
Who are the most important in a business deal? Surely the customers. Hence to generate a rich customer base for one product, the sales team should generate effective lead capturing program. Leads are prospective customers who show interest in the products. When they are continuously targeted through social media marketing or internet marketing, they tend to cave in and buy the product. Hence the second sales technique is to generate leads by constant networking. More number of leads means more publicity and thus helps to take the product to the grass root level.

Promote through media
Internet is the most powerful medium these days. The product whose sales and marketing is being looked into should be promoted vigorously in social platform like email Facebook, LinkedIn, Twitter through a dedicated campaign. This boosts the sale as more and more people get to see the attractive advertisements of the product and show interest in buying.

Offer a free trial
Let it be a product or a service, people like to use it first and then pass its benefits to others. Hence if one is selling a web application to the user, they should have a facility to download and install the application so that the prospective customer can play around. After evaluating the usability and maintenance features of the new website, one tends to subscribe to the product and increase the sales.

Plan discounts
Every sales that materializes successfully comes with a discount portfolio. Users love the concept of freebies and discounts thus paying more attention to the product that is discussed over phone or during a personal appointment. Such discounts can be introduced as a part of early bird booking system where in customers can be lured into buying products and enjoy unimaginable price along with exciting offers.

Craft An Effective Sales E-Mail

So, you’ve finally put together a list of people that you’re going to e-mail so you can send out your sales pitch in order to see which of your potential clients will respond. The problem is, most of the time, your e-mails will probably not even be read or if they are read, will not be taken seriously. This article will talk about two ways that you can craft an effective e-mail so that it is not seen as a scam e-mail and that you come across as authentic.

Method #1: Make Sure Your E-Mail Is Free Of Grammatical And Spelling Errors

Remember that you are not writing an e-mail to a close friend or family member. When you write a business e-mail, you must make sure that you are careful about your grammar and spelling. If you’ve read spam e-mails before, you’ve probably seen numerous and, at times, egregious, spelling and grammar mistakes. While your e-mails do not have to be perfect in terms of grammar, they should be pretty close and you must make sure that you do not misspell. Also, make sure that you use formal language and avoid the use of slang in your e-mails. A badly constructed e-mail is a dead giveaway to the recipient that your e-mail could be spam and also gives the recipient a negative feeling of whether you are fit to do business.

Method #2: Do Your Best To Personalize Your E-mail

One of the things that makes an e-mail authentic is when the sender uses your name as well as the company name. A good e-mail is the kind that will show that the sender has done their research about the intended recipient’s company and it should show in the e-mail.

Think of the situation as if you were the recipient. Which e-mail would you be more likely to take seriously? A letter that sounds like a generic letter in which no names or information about your company is mentioned or a letter which the person directly addresses you, your company, and what your company is about. Crafting a good letter means that you understand who you are addressing and what you know about the company.